_billboardGeneralguidelines

All claims must be supported. Claims requiring additional qualification are unacceptable.

Sell-copy (e.g., offers, pricing, sales) is generally unacceptable, except for slogans that have been well-established in the sponsors’ commercials.

Billboards may not reference more than one sponsor, cross-reference other television programs, contain QR codes, or mention contests, sweepstakes and promotional teasers.

Gambling-related billboards must comply with all gambling laws, regulations, rules and guidelines.

Billboards may reference websites, only if they are exclusively owned by the sponsor of the billboard.

All billboards will be put inside a “frame” with a background shot behind the client logo.

Clients should submit logos “tv safe, center screen”. Our graphics department will size them to fit inside the frame.