NBCU Newsletters

JPEG, GIF, PNG, or animated GIF

• Creatives with a white or gray background must have an image border of at least 1px thick

Creative must be attached in email

There is generally a single / 2 ad call made on each newsletter that can be filled with any of these sizes:

• 970×250

• 970×550

• 300×250

All sizes appear on mobile (sized down to the width of the screen)

250kb

30 seconds max; 5 fps; 3 loops

Format: HTML

Assets due: 5 business days before deployment date

Assets required:

• Max width – 640px (600px is most common)

• Max height – flexible (600px is most common)

• Simple, table-based format; no CSS positioning

• Use valid links; '#' placeholders not accepted

• Specify if all links need to be updated or just specific ones

• Test the HTML in multiple platforms (e.g., Outlook, Gmail, Yahoo)

• External CSS not supported

• JavaScript not supported

• Subject line copy under 80 characters including spaces

• Preheader copy

  • What is preheader?

• Impression tag and click tag (optional)

Format: Single image

Assets due: 3 business days before deployment date

Assets required:

• Max width – 650px (550px is most common)

• Max height – flexible (550px is most common)

• Max weight – 100kb

• JPEG, PNG, or GIF

• Click-thru URL

• Subject line copy under 80 characters including spaces

• Preheader copy

  • What is preheader?

• Impression tag and click tag (optional)

Format: Single image

Assets due: 3 business days before deployment date

Assets required:

• 300×600

• JPEG, PNG, or GIF

• Max weight – 40kb

• Click-thru URL

• Impression tag and click tag (optional)