_billboardReqbycategory

• TTB disclaimer in graphic

• Any form of a “Drink Responsibly” messaging in VO or graphic

Sponsor identification disclaimer: “Paid for By” or “Sponsored By” in graphic

“Void where prohibited” disclaimer in graphic

• Sponsor identification disclaimer: “Paid for By” or “Sponsored By” in graphic

• May also include/mention a 501c3 organization as a secondary sponsor as long as there is a partnership to promote

• Billboards referencing more than one sponsor outside of 501c3 partnerships are not permitted

• Pertinent prescribing information including dosage

• Black box drugs are not permitted in billboards

MPA rating in graphic

• ESRB rating in graphic

• Comparative claims (and all claims generally) must not require a qualifying disclaimer

• Sell-copy (pricing, sales, etc.) is generally unacceptable-with the exception of slogans

• Billboards mentioning contests or sweepstakes are not permitted