VAST vendors
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Adform
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CM360
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Innovid
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XR Extreme Reach
Pixel vendors
Can accept CM360 1×1s only if creative is site served
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Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.
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Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.