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Snapchat
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TikTok
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X
(formerly known as Twitter) |
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Creative ad specs |
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Report and bill data source |
1st-party |
1st-party |
1st-party |
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# of assets |
3 unique creatives |
3 unique creatives required, up to 5x recommended |
1—3 creatives |
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Duration |
3 or 6 seconds, non-skippable |
5—60 seconds |
6—15 seconds; max 2:20 |
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Accepted tags |
DCM, Moat, DV, Nielsen |
CM360, Comscore, Nielsen, DCM |
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Dimensions |
1080 x 1920 |
540 x 960 640 x 640 960 x 540 |
640x360 minimum |
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Max file size |
1GB or less |
within 500 MB |
30 MB or less |
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File format |
MP4 or MOV |
MP4, MOV, MPEG, 3GP, AVI |
MP4 or MOV |
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Aspect ratio |
9:16 |
9:16 |
16:9 |