GPVM Specs by Country | NBCU Creative Guidelines

This page outlines specs by country for the Global Premium Video Marketplace (GPVM) product.

Premium tier

This section provides premium tier specs by country for the GPVM product.

Australia 🇦🇺

Standard specs plus all additional publisher specs are required.

Standard specs

Australia Publisher 1

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	Site-served: MP4 VAST: Must include three MP4 renditions in the tag
Dimensions	Site served: 1280 x 720 or higher VAST Low 640 x 360 Medium 1024 x 576 High 1280 x 720
Max file size	250 MB
Bitrate	Low 300-700 kbps Medium 700-1,500 kbps High 1,500-3,500 kbps
Audio	AAC 48 kHZ 2-channel 128 kbps
Aspect ratio	16:9 or 4:3
Frame rate	N/A
Duration	N/A
Loudness	–21 dB to –9 dB max –24LKFS +/-2 dB

France 🇫🇷

Standard specs plus all additional publisher specs are required.

Standard specs

France Publisher 1

France Publisher 2

France Publisher 3

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	MP4
Dimensions	1920x1080
Max file size	N/A
Bitrate	N/A
Audio	AAFC, Stereo, 48Khz Bitrate 256 kpbs
Aspect ratio	16:9
Frame rate	25 fps
Duration	N/A
Loudness	N/A

File format	VAST 2.0
Dimensions	640x360 720x404 960x540 1280x720
Max file size	N/A
Bitrate	640x360: 800 Kbps 720x404: 1.2 Mbps 960x540: 2.1 Mbps 1280x720: 3.15 Mbps
Audio	1x2 stereo 2x1 mono
Aspect ratio	16:9
Frame rate	25 fps
Duration	N/A
Loudness	N/A
Other creative requirements	Must have ARPP requirement

File format	N/A
Dimensions	1280x720 minimum
Max file size	2 MB minimum
Bitrate	N/A
Audio	N/A
Aspect ratio	N/A
Frame rate	N/A
Duration	N/A
Loudness	-9 dB or -23 LUFS (+/- 1.0 dB)
Other creative requirements	Must have ARPP requirement

Germany 🇩🇪

Standard specs plus all additional publisher specs are required.

Standard specs

Germany Publisher 1

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	MP4, MOV, MXF
Dimensions	1280x720 minimum
Max file size	N/A
Bitrate	Video: Minimum 7.7 Mbps (7.680 Kbps) Total: Minimum 8 Mbps (8.000 Kbps) TDR = Video + Audio streams
Audio	N/A
Aspect ratio	16:9 or 4:3
Frame rate	N/A
Duration	Video ad 30 seconds Bumper ad 6 seconds Sponsoring ad 7—10 seconds
Loudness	EBU-R128 standard Program Loudness -22 bis -24 LUFS and True Peak Level max -1 dBTP

Italy 🇮🇹

Standard specs plus all additional publisher specs are required.

Standard specs

Italy Publisher 1

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	MOV
Dimensions	1920x1080
Max file size	N/A
Bitrate	100 Mbps constant bitrate
Audio	Codec: Integer (Little Endian) PCM Sample rate: 48kHz Sample size: 24bit Canali: Stereo
Aspect ratio	16:9
Frame rate	25 fps
Duration	N/A
Loudness	Must be in agreement with the AGCOM 219/09/CSP directive, including the following delivery specifications: Reference level 1kHz@ -18dBFS Integrated loudness program -24 LUFS Weighting scale as per ITU-R BS 1770-1 Target level tolerance +/-0.5 LU Maximum true peak -2dBTP PML (QPPM) -9dBFS Maximum short term momentary (3 second) +5LU on the relative scale Relative gating -8 LU Absolute silence gate -70 LUFS All commercial soundtracks must be measured using ITU-R BS 1771-1 loudness meter to ensure compliance

Japan 🇯🇵

Standard specs plus all additional publisher specs are required.

Standard specs

Japan Publisher 1

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	MP4 place “moovatom” at the beginning of the file DRM is unnecessary during encoding
Dimensions	1280 x 720 or 1920 x 1080
Max file size	Less than 12 MB 15 sec: 6MB recommended Less than 18 MB 15 sec recommended
Bitrate	CBR recommended, VRB accepted 1280 x 720: 1,500—2,100 kbps 1920 x 108: 2,500—3,500 kbps
Audio	Stereo (pseudo-stereo) AAC-LLC 192 kbps (recommended), 128 kbps, 64 kbps 48 kHz (recommended) or 44.1 kHz
Aspect ratio	16:9
Frame rate	29.97 fps
Duration	6—90 seconds
Loudness	Peak value less than -3 dBFS Average loudness value -24.0 LKFS +/- 1 dB

Spain 🇪🇸

Standard specs

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

United Kingdom 🇬🇧

Standard specs plus all additional publisher specs are required.

Standard specs

UK Publisher 1

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

File format	Container MXF or MOV OP-1a or QuickTime Video AVC
Dimensions	1920 x 1080 High 4:2:2 Intra 4:2:2 HD
Max file size	N/A
Bitrate	114 Mbps
Audio	Format: PCM Sample rate: 48Khz Bit depth: 16 bit (minimum)
Aspect ratio	16:9
Frame rate	25 fps
Duration	N/A
Loudness	N/A
Other creative requirements	Must have Clearcast requirement

United States 🇺🇸

NBC

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2

Plus tier

File format	VAST 2.0 MP4
Dimensions	1920×1080 HD
Max file size	10 GB
Bitrate	Site-served: Greater than 15 Mbps VAST Mezz Minimum 15 Mbps required; 30 Mbps recommended High 3.25-5 Mbps Medium 1-1.5 Mbps Low 340-460 Kbp
Audio	Site-served Audio required 2 channels only PCM preferred; AAC accepted 192 Kbps minimum Stereo 16-bit or 24-bit 48 kHz sampling frequency 115 KB sample size VAST 2.0 Minimum 192 Kbps 48 kHz sampling frequency Creative volume should not exceed content volume and must be under 2dB Secure HTTPS only
Aspect ratio	Site-served: 16:9 VAST 2.0 Mezz 16:9 High 16:9 or 4:3 Medium 16:9 or 4:3 Low 16:9 or 4:3
Frame rate	Preferred: 29.97 fps based on native frame rate Accepted: 23.98 or 25 fps based on native frame rate
Duration	31 seconds max
Loudness	Must follow CALM compliance loudness average of –24LKFS +/-2