Rotten Tomatoes Rich Media Guidelines

This page provides Rich media guidelines for Rotten Tomatoes. The guidelines are specific to display, logos, and featured units.

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Display

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Desktop banners

Ad unit	Dimensions	File type/format	Expansion	Max file size	Animation	Frame rate	In-banner video available
Leaderboard	1100x150 970x250 970x150 728x90	Static GIF/JPG HTML5 3rd-party tags	Click or rollover to expand Ad must expand and collapse using the same expansion initiation method Must not initiate audio	200kb initial load Subsequent max polite/user-initiated file load size: 2.2 MB for video file load 45k max static back-up image	Looping: 4 loops max Animation length: 15 seconds max No rapid strobing animations	24 FPS	15-second length Audio must be user initiated; default state is muted Ad must have volume, mute, play, and pause control Creative with in-banner video must be 3rd-party served
Medium rectangle	300x250	Static GIF/JPG HTML5 3rd-party tags	N/A	200kb initial load Subsequent max polite/user-initiated file load size: 2.2 MB for video file load 45k max static back-up image	Looping: 4 loops max Animation length: 15 seconds max No rapid strobing animations	24 FPS	15-second length Audio must be user initiated; default state is muted Ad must have volume, mute, play, and pause control Creative with in-banner video must be 3rd-party served
Large rectangle	300x600	Static GIF/JPG HTML5 3rd-party tags	Click or rollover to expand Ad must expand and collapse using same expansion initiation method Must not initiate audio	200kb initial load Subsequent max polite/user-initiated file load size: 2.2 MB for video file load 45k max static back-up image	Looping: 4 loops max Animation length: 15 seconds max No rapid strobing animations	24 FPS	15-second length Audio must be user initiated; default state is muted Ad must have volume, mute, play, and pause control Creative with in-banner video must be 3rd-party served
Mobile banners	300x50	Static GIF/JPG HTML5 3rd-party tags	N/A	40kb initial load Subsequent max polite/user-initiated file load size: 2.2 MB for video file load	Looping: 3 loops Animation length: 15 seconds	N/A	N/A
Skin	1500x1000	Static GIF/JPG	N/A	N/A	N/A	N/A	N/A
Interscroller	414x696	Layered PSD site created Created in-house by our design team	N/A	200kb initial load Subsequent max polite/user-initiated file load size: 2.2 MB for video file load 45k max static back-up image	Looping: 3 loops Animation length: 15 seconds	24 FPS	Ad unit must click in-app only Requires site creative approval Must include ticketing and trailer CTA Must include a Skip button