NBCUniversal Creative Guidelines
NBCUniversal Creative Guidelines
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Regional Sports Network Display Guidelines

This page provides guidelines for NBC’s Regional Sports Network. Pencil/letterboard, medium rectangle, mobile, and sponsored badge are the main display options.

Questions?

Contact your Account Management team or email localspecs@nbcuni.com

Name of ad unit

Pencil/letterboard

Medium rectangle

Mobile

Sponsored badge

Dimensions accepted

970×250

300×250

320×50

  • 50×50/100×100

  • (Both ad sizes required to traffic) 

Files accepted

  • JPG

  • GIF

  • JS TAG

  • JPG

  • GIF

  • JS TAG

  • JPG

  • GIF

  • JS TAG

  • JPG

  • GIF

  • JS TAG

Initial file load size

200KB

150KB

50KB 

50KB 

Host-initiated subload

400KB

300KB

100KB

100KB

File types/formats

Secure HTTPS

Secure HTTPS

Secure HTTPS

Secure HTTPS

Z-index range

0-180

0-180

0-180

0-180

Rich media

Yes  

Yes

N/A

N/A

Video/animation

Allowed

Allowed

N/A

N/A

Additional file size for host-initiated video

1.1 MB

1.1 MB

N/A

N/A

Audio

Must be user initiated; default state is muted

Must be user initiated; default state is muted

N/A

N/A

Max animation duration

15 seconds

15 seconds

N/A

N/A

Frame rate

24 FPS

24 FPS

N/A

N/A

Looping

3

3

N/A

N/A

Notes

  • Videos that expand out of initial ad upon interaction: Video controls must include play, pause, and mute or volume control to zero (0)

  • Auto-play videos that play in banner only: Must include mute or volume control to zero (0)

  • See IAB guidelines for more information

  • Videos that expand out of initial ad upon interaction: Video controls must include play, pause, and mute or volume control to zero (0)

  • Auto-play videos that play in banner only: Must include mute or volume control to zero (0)

  • See IAB guidelines for more information

N/A

Must provide both 50×50 and 100×100 ad sizes to the traffic team. Both ad sizes are required for mobile and desktop.

Additional requirements

  • Center alignment, not flush left

  • HTML5 creative must be provided within a creative tag

  • For in-banner video, must also provide standard non-video creative for livestreaming page; no pushdowns allowed

  • Center alignment, not flush left

  • HTML5 creative must be provided within a creative tag

  • For in-banner video, must also provide standard non-video creative for livestreaming page; no pushdowns allowed

N/A

N/A

Rich media required files & assets

  • Layered Photoshop files if available (.psd)

  • All hi-res principle photography to be used in the creative

  • Any used/preferred fonts

  • Logo in EPS format

  • CTA

  • Description of the product and the target promotion

  • Expectations for linking to social media

  • Layered Photoshop files if available (.psd)

  • All hi-res principle photography to be used in the creative

  • Any used/preferred fonts

  • Logo in EPS format

  • CTA

  • Description of the product and the target promotion

  • Expectations for linking to social media

N/A

N/A