NBCUniversal Creative Guidelines
Breadcrumbs

Ad Categories That Require Review

The following categories of creatives require prior approval of NBCUniversal—provided in its sole discretion—72 hours prior to campaign launch:

Require review by Standards

  • CBD products (topical, non-ingestible)

  • Controversial issues and political advertising

  • Dietary supplements (e.g., vitamins, supplements)

  • Fantasy sports

  • Gambling

  • Homeopathic remedies

  • Weight-loss products

Require review by Sales

  • Competitive television and streaming services

Prohibited categories

  • Adult products and services

  • Astrology, fortune telling, and psychic services

  • Cannabis and marijuana (ingestible)

  • Firearms, weapons, and fireworks

  • Get-rich-quick and pyramid schemes

  • Illegal drugs, products, services and paraphernalia

  • Lawyer advertising

  • Religious advertising

  • Tobacco products (including e-cigarettes)