This is a comprehensive list of approved demand-side platforms (DSPs), creative hosting, and measurement pixel partners for NBCU digital video ads.
Certified DSPs
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Adobe
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Amazon
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Amobee
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Basis
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Beeswax
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Blis
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Blockboard (PMP only)
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DeepIntent
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Display & Video 360 (DV360)
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LinkedIn (PMP only)
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Madhive (PMP only)
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Magnite Clearline
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PulsePoint DSP (PMP only)
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Roku OneView
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Samsung (PMP only)
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Simpli. fi (PMP only)
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StackAdapt
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The Trade Desk
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Viant
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Xandr
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Yahoo
Certified for creative hosting
Hosted by DSP
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Adobe
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Amazon
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AppLovin
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Basis
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Beeswax (PMP only)
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Blockboard (PMP only)
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LinkedIn (PMP only)
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Madhive (PMP only)
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PulsePoint DSP (PMP only)
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Roku OneView
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Simpli. fi (PMP only)
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SpringServe
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StackAdapt (PMP only)
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The Trade Desk
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Viant
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Xandr
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Yahoo
Hosted by ad server
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Clinch (non-billable)
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Flashtalking
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Innovid
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KERV
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XR Extreme Reach
Campaign Manager 360 (CM360) instructions
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Under Placement, go to Properties.
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Open the Video transcode settings.
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Turn the toggle ON for Control transcodes from the placement.
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Turn the toggle ON only for the highest transcode. Turn the toggle OFF for all other transcodes.
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Click Save.
Pre-approved 3rd-party pixels for measurement
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ABCS Insights
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Adara
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Adelaide
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Adform
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Adjust
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Adobe
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Adstra
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Alphonso
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Amazon
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Atlas by Facebook
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Attain
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Azira
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BlueKai
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C3 Metrics
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Cadent
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Claritas
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Comscore
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Cuebiq
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Data Plus Math
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Deep Intent
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DISQO
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DoubleVerify
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Dynata
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Evidon
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Exelate
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Experian
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Flashtalking
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Foursquare (formerly Placed)
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Gamesight
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Google (DV360 & CM360)
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Infillion (formerlyTrueX)
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InMarket (formerly NinthDecimal)
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Innovid
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Integral Ad Science (IAS)
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IQVIA
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iSpot
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Kantar
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Kochava
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LiveRamp
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Lucid (Cint)
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Marketcast (formerly Phoenix)
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Method Media Intelligence
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MetrixLab
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MikMak
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NCS (Nielsen Catalina Solutions)
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Neustar
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Nielsen
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Prodege
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Rockerbox
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Samba TV
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Tapad
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Tatari
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Truste
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tvScientific
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TVSquared
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TVision
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Upwave (formerly Survata)
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Veeva Crossix
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Visual IQ
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XR Extreme Reach (formerly Extreme Reach)
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Zeta
YouTube-approved vendors and pixels
VAST vendors
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Adform
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CM360
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Innovid
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XR Extreme Reach
Pixel vendors
Can accept CM360 1×1s only if creative is site served
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Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.
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Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.